Monday, December 20, 2010

Be Indian Buy Indian.. A deep understanding..(part4)

A seminar was organised in Guru Jambeshwar University, Hisar by its Communication Management and Technology Deptt. on Adverse effects of advertisements. Dr. Rajeev Dixit who is related to the field of Science and Technology and also associated to " Swami Ramdev's P Y Peeth" was the keynote speaker of the seminar. He presented very shocking facts related to advertisements. He told that till year 1990 thanda matlab used to be a lemon squash, coconut water, juices etc. But in 1990-1991 policies were changed,India became globalised and companies like COCA COLA and PEPSI came in to existence and Thanda matlab became coca cola. He told that coca cola is a drink manufactured by one of the America's private limited company. He told that this drink is a mixture of 14 chemicals in water viz. Phosphoric Acid which is also used in the manufacturing of Harpic(Toilet Cleaner), Sodium Glutamate, Potassium Sorbate, Dicalcium Phosphate etc. which are carcinogenic i.e. cancer causing as confirmed from NCL (National Chemical Laboratory), PUNE.The pH of Coca Cola and Pepsi matches to that of Harpic and Phenyl i.e. 2.4. It is highly acidic, even can dissolve tooth (the hardest part of human body which normally can't be destroyed).

He with some of the other scientists experimented it on different breeds of Monkey(who doesn't suffer from any disease normally due to its Rh factor of blood) in CFTRI (Central Food for Technology and Research in India), Mysore. They took normal monkey and injected a bottle of Pepsi in to its body intravenously. This monkey died with in 24 hrs due to cardiac arrest. They also took Pregnant monkey and did her sonography. Her baby was fine. But after injecting the same both of them died and in addition the baby was found to be paralysed. So these drinks can cause Osteoporosis(shedding of bones), Diverticolitis(Intestinal Cancer), Cardiac arrest(heart attack) and many other hazardous and fatal effects on living beings.


He told that there is a drastic change in Indian economy. Till 1991 there was 0 percent sales of Pepsi and Coke and by the year 2007, sales have increased to 7000 crores. Manufacturing cost of one bottle of Coke is 70 paise. Every year 210 crores are being spent on its advertisement and for its reseach and development not even 2 crores are spent. So total of 1 lakh 5 thousand crores is being earned as a profit by America from our country through these drinks which otherwise could have been used for many other purposes. Aamir khan who is the Brand Ambassador of Coke doesn't consume Coke himself by saying"IT IS NOT DRINKABLE".

Dr. Dixit also took example of FAIR and LOVELY "gorepan ki cream" which unbelievably made up of PORK TALLOW whose cost of production is 90 paise for 100 gram and company sells 1 kg for Rs. 1600 which is too costly. Moreover it can't turn dark skin in to the white one as also tested on Buffalo for 4 yrs.

So these things and their advertisements have negative impact on us as well as our country's economy. One should not lose his/her rationality while looking at these advertisements. We should boycott using all imported products and start using our own or swadeshi products like milk instead of soap; milk,squashes and juices instead of these beverages;Amla,shikha as a substitute of shampoos and so on......

By doing all this we can make our Developing country INDIA as a Developed one.

Be Indian Buy Indian.. A deep understanding..(part3)

The products made by companies can be of 3 types: Zero-tech items, Intermediate-tech items, and Hi-tech items. In 1970s, Muraarji Desai’s government listed out 840 items as zero-tech items. Zero-tech items means, they do not need complicated technology to produce and can be made in small-scale industries in every town. For example, making tooth paste, tooth powder, soaps, detergents, shampoos, face creams, pen, pencil, tomato sauce, chips, salt, packing chilly powder, atta, purified water, carbonated water (soda, pepsi, coca-cola), making liquids with fruit flavors (fruity, slice)… like this 840 items are zero-tech items in India. In this document, I’m mainly concentrating on zero-tech items and the industries, which produce and/or market zero-tech items.

Making zero-tech items is not a difficult job and can be done in small-scale industries in every town with sufficient quality maintenance. The public consumes them in large quantities, as they are FMCG (Fast Moving Consumer Goods). Muraarji Desai’s government reserved these zero-tech items for Indian small-scale industries and hence no foreign multinational company should produce and/or market these items in India. Their intention was to let these be produced by Indian small-scale industries and decentralize this income among thousands of small industries instead of a few large industries of foreign nationals. Industry minister, George Fernandes canceled the licence of coca-cola company in India. They also sent IBM (International Business Machines) and ICL (International Computers Ltd.) out of India. They were about to send Hindustan Lever out, but the government changed and next rulers didn’t continue this. Hindustan Lever Ltd is Holland Company with its original name, UniLever. It’s the company, which produces and markets maximum zero-tech products in India. Its turnover in 2002-03 in India is “11 thousand 800 crore” rupees. This company’s growth rate has decreased in 2001, might be because of few people started rejecting foreign company products and going for Indian alternatives. ***

Even with the new governments after Muraarji Desai’s, the rate of new multinationals getting into zero-tech segment in India was low. In 1991, finance minister Man Mohan Singh (P.V. Narasimha Rao’s government), started a new mantra in the name of reforms, Globalization and Liberalization. Under this name, 80-90% of the foreign multinationals, which entered India, started making zero-tech items. Today 75% of the Indian market is filled with foreign branded items. Because of this, every year thousands of crores of rupees go out of India in the form of profit and to normalize this deficit, our government takes loan from outside. These days it has started to take loan to pay the yearly interest! This has made more than 5 lakh small-scale industries to shutdown and made more than 8 crore people unemployed.

While inviting foreign multinational companies, our leaders give some reasons:Foreign multinationals invest “initial capital” in the country. They bring “higher technology” into the country. They make “quality products”. They create “employment”. They introduce “competition” in the market. They increase “export”.

Be Indian Buy Indian.. A deep understanding..(part2)

1. Foreign multinationals invest “initial capital” in the country:
According to a statement given in the parliament, after the globalisation-liberalisation, the MoU. (Memorandum of Understanding) signed for investment in India by foreign multinationals in the period July 1991 to November 1997 is Rs. 94500 crores. This figure is just what they promise and what we see in newspapers. But the “Actual-Inflow” is Rs 19400 crores. This means only 20% of the MoU signed has invested. It’s for the period of 5 and half years. So, about Rs 3500 crores per year has been invested. Does this make a significant percentage in a country whose yearly budget is over 2 and half lakh crores of rupees and domestic savings is over 2 lakh crores of rupees in a year? Even in that actual inflow, major portion is “Capital-Money”. This is the one, which is put in share-market. This hot money doesn’t help in increasing production or employment opportunities. Reserve Bank statistics says that in this period of 5 and half years Rs 34240 crores has flown out of India in the form of profit by these foreign multinationals (note that actual inflow was Rs 19400 crores).

These multinational companies take more money each year in the form of profit than their initial investment. Hindustan Lever (UniLever, Holland) invested Rs 24 lakh in 1933. Its profit in 1995-96 is Rs 240 crores. It means it takes thousand times of its initial investment every year. For 70 years, guess how many thousand times of 24 lakh it has taken out. Colgate Palmolive (U.S.A.) invested Rs 1.5 lakh in 1936. Its profit in 1996 is Rs 77 crores. Bata India Ltd. invested Rs70 lakh in 1931. Seebagaayiga (Switzerland) invested Rs 48 lakh. PepsiCo from USA has invested Rs 40 crore after Globalization in 1991. Its profit in 1996 is Rs 240 crore. USA’s Coca-cola, Johnson & Johnson, Germany’s Hakest, Bayer, German remedies, England’s Horlicks, SmithKline Beechem – like that there are over 5000 foreign multinational companies in India. They take thousands of times of their initial investment, every year. East India Company was doing the same thing. When we got independence, Jawaharlal Nehru should have sent all the foreign multinationals out of India. But none of them except East India Company was sent out!

Be Indian Buy Indian.. A deep understanding..

While inviting foreign multinational companies, our leaders give some reasons:Foreign multinationals invest “initial capital” in the country. They bring “higher technology” into the country. They make “quality products”. They create “employment”. They introduce “competition” in the market. They increase “export”.

Let us see how much they hold good.

1. Foreign multinationals bring “higher technology” into the country:
2. They make “quality products”:
No foreign multinationals bring the recent technology to India. Zero-tech, means where there is minimum technology required, is the area in which more than 90% of the foreign multinationals are working on. They are making and/or selling alu chips (Ruffles), tomato chatni (Maggie), packaged drinking water (Aquafina, Kinley), carbonated water (Pepsi, coke), salt and atta in the name of Annapurna, masalas, tooth paste (Colgate, Pepsodent, ColseUp), soaps (Rexona, Lifebuoy, Ayush, Camay, Johnson & Johnson, Lux), detergents (Rin, Wheel, Surf, Arial) – all these can be made in every village! When there were attempts to bring hi-tech items, they sent us back empty handed. In 1980s, Indian PM Rajeev Gandhi asked American president Ronald Reagan to give Supercomputer and Cryogenic engine (core part of the rocket). They refused to give. Then he asked Russians. They said ‘yes’ for Cryogenic engine. But Ronald Reagan scared Russian company of marking it as blacklisted. Russians rejected the agreement. Then, Rajeev Gandhi asked CSIR scientists to make them. Only after that, its sister concern C-DAC made Supercomputer called PARAM-10000 and DRDO made cryogenic engine, which is used in the recent rocket launches by ISRO.

If we see the technologies came to India, majority of them are redundant and rejected technologies in the developed world. Union Carbide of “Bhopal gas tragedy” fame and like companies made our land, water and air polluted. Hundreds of chemicals companies along the Gujarat and Maharashtra coastal belt made that region a hell. Today, technology is a weapon. Nobody gives the current technology to anybody. Everybody has to develop their own technology. It’s wisely said, “Technology is local, while Science is global”. Semiconductor theory is Science, which is everybody knows. But, manufacturing of microchip is the technology. If India has to manufacture microchip (core part of any Personal/Embedded Computer), somebody of India has to start. Otherwise we won’t see personal computers available at 7-8 thousand rupees, which should be the actual cost in India. Note that Indians can manufacture at cheaper costs. That’s how software industries are bagging money.

A friend of mine said, “Indian tooth pastes like Meswak, Neem, Babool, Promise are no good; foreign tooth pates such as Colgate, Close-up, Pepsodent are okay”. Then I asked him, “What’s so special in Colgate and all?” He said, “don’t be so ignorant, you wont get sour taste and you get good lather which cleans the teeth”. After gathering some information I came to know about some facts. To get good lather, they mix Sodium Laurel Sulphate (SLS), and Sodium Saccharine to get good taste. These two chemicals don’t help in cleaning teeth or mouth. On the other hand SLS is harmful to skin and the development of eyes. And the good taste makes the kids to swallow it. Swallowing these toothpastes is highly harmful. On Colgate pack in USA, there will be a warning, “Warning: Keep out of reach of children below six years of age. In case of accidental ingestion seek professional assistance or contact poison control center immediately”. It also contains a suggestion, which says that give only pea sized paste to kids. But here they don’t display any warning message on pack. The advertisements show the usage of paste all along the bristles.

These huge companies make everyone believe what they say by rigorous advertisements. These are 100% idiocity. Everybody laugh at the advertisements, but buy the same as that brand name comes out of your memory when go for purchasing. It’s irony that the educated class is the most influenced by these meaningless ads. I have seen many kids enjoy watching ads and they feel good when you bring those products home. I don’t want to say much on Pepsi and Coca-cola as you might have heard about them a lot. They are just carbonated water (mixed with Carbon-dioxide). Give up these dangerous things. Be natural, have fruit juices, flavored milks, tender coconuts, butter milk, lassi and plain water instead of these "soft" drinks. Many of us are so ignorant that they believe foreign companies always make good things.

Part 2

TOOTH PASTE & DANT MANJAN.
Foreign Companies Brand Colgate, Hindustan Unilever, Close-up, Pepsodent , Cibaca, Aqua Fresh, Amway, Oral-B, Quantum Etc
Indian Companies Brand Patanjali MDH, Vicco Vajradanti, Baidyanath, Gurukul Pharmacy ,Choice, Neem, Anchor, Miswak, Babool, Promise Etc

TOOTH BRUSH.
Foreign Companies Brand Colgate, Close-Up, Pepsodent, Aqua fresh, Cibaca Etc
Indian Companies Brand Promise, Ajay, Ajanta, , Royal Classic, Etc

BATHSOAP
Foreign Companies Brand Hindustan Unilever, Lux, Liril, Lifebuoy, Lasance, Denim, Camay, Dove, Revlon, Pears Rexona, Breeze, Hamam,Ok, Pounds, Detol, Clearsil, Pamolive, Amway, Johnsan Baby Etc
Indian Companies Brand Patanjali, Nirma, Medimix, Neem, Nima, Jasmine, Masoor Sandal, Kuteer, Sahara, Himani, Glycerin, Godrej, (Cinthol, FairGlow, Shikakai, Ganga ) Wipro, Santoor

SHAMPOO
Foreign Companies Brand Colgate Pamolive , Hindustan Unilever(Lux, Clinic, Sunsilk, Revlon, Lakme) P&G (Pantene) Ponds, Old Spice, Shower 2 Shower, Head & Shoulders, Johnson Baby Etc
Indian Companies Brand Patanjali,Wipro, Park Avenue, Swantik, Ayur Herbal, Keshnikhar, Hair & Care, Nycil, Arnika, Welwet, Dabur Vatika, Bajaj, Nile, Levandor, Godrej Etc

WASHING POWDER SOAP
Foreign Companies Brand Hindustan Unilever(Surf, Rin, Sunlight, Wheel, Ok, Vim) Arial, Check, Hanko, Reveal, Amway Quantam,
Wool Cloth :Woolwash,
Neel :Robin Blue, Tinopal, Skylark Etc.

Indian Companies Brand Tata Shudh, Neema, Modi, Care, Sahara, Swastik, Vimal, Hipolin, Fena, Sasa, T-Series, Dr. Date, Ghari Detergent
Wool Cloth- Gentil,
Neel – Ujala, Ranipal, Nirma, Chamko, Dip Etc.

SHAVING CREAM
Foreign Companies Brand Old Spice, Pamolive, Ponds, Gillette, Danim Yardle Etc.
Indian Companies Brand Park Avenue, Premium, V-John, Emami, Balsara, Godrej, Etc.

SHAVING BLADE
Foreign Companies Brand Gillette ,7 O’clock, Willman, Wiltage Etc.
Indian Companies Brand Topaz, Gallent, Super Max, Laser, Esquire, Silver Prince, Premium

CREAM, POWDER BEAUTY COSMETIC PRODUCT
Foreign Companies Brand Hindustan Unilever(Fair & Lovely, Lakme, Liril, Denim, Revlon) Protector And Gamble ,Clearcil, Cleartone, Charmis, Ponds, Old Spice, Nycil, Charlie, Johnson Baby Etc.

Indian Companies Brand Patanjli, Borocil Ayur Emami, Viko, Boroplus, Borolin, Himami Gold, Nyle, Levander, Hair & Care, Nivea, Heavans, Cinthol Glory, Etc.

READY MADE CLOTH
Foreign Companies Brand Wrangler, Nike, Duke, Adidas, Newport, Puma Etc.
Indian Companies Brand Cambridge, Park Avenue, Oxemburg, Bombay Dying, Ruf & Tuf, Triglar Jeans Etc.

List of Indian Products and foreign products.

I request every Indian should have print out of this list.
regards
A True Hindustani .

WATCH
Foreign Companies Brand Rado, Rolax, Swissko, Seiko
Indian Companies Brand Titan, Hmt, Maxima, Prestige, Ajanta

PEN, PENCIL
Foreign Companies Brand Parkar, Nicholson, Rotomake, Swissair, Add Gel, Ridder, Mitshubishi, Flayer, Uniball, Pilot, Royalgold
Indian Companies Brand Camel, Kingson, Sharp, Cello, Wilson, Today, Natraj, Ambassdor, Link, Montax, Steek, Sangita, Luxer, Apsra Etc.

COLD DRINKS
Foreign Companies Brand Coca Cola, Fanta, Sprite, ThumsUp, GoldSpot, Limca, Pepsi ,Lehar, 7 Up, Marinda, Slice, Team Citra ,Crush, Mcdowell
Indian Companies Brand Home Made Milk, Lassi, , Juice, Lemon Water, Coconet Water, Shake, Thandai, Jaljeera, Patanjli ,Rooh Afja, Rasna, Mangoo Frooti, Godrej Jumpin Etc.


TEA & COFFEE
Foreign Companies Brand :
Tea :Lipton( Tiger, Green Label, Yellow Label, Cheers) Brook Bound (Red Label, Tajmahal) Godfree, Philips, Polson, Goodrick, Sunrise
Coffee- Nestle, Nescafe, Richbru
Indian Companies Brand
Tea- Divya Pee (Patanjli), Tata, Brahma Putra, Assam, Girnar
Coffee- MR Coffee , Tata Cafe

BABY FOOD & MILK POWDER
Foreign Companies Brand Nestle (Lactojan, Cerelac, Nestam, Lpf, Milk Maid, Nespray, Everyday, Garltko) Glaxo (Forex) Etc
Indian Companies Brand Honey, Dal Ka Pani, Boil Rice, Fruit Juice, Amul, Indiana, Sagar, Tapan, Milk Care Etc.

ICE-CREAM
Foreign Companies Brand Walls, Quality, Dolpus, Cadbury Etc
.Indian Companies Brand Home Made Ice-cream, Kulfi, Amul, Vadilal, Milk Food Etc.

SALT
Foreign Companies Brand Annapurna, Captain Cook, (Hindustan Unilever) Kissan (Brook Bond) Pillsbury Etc.
Indian Companies Brand Senda Salt ,Patanjli, Ankur, Tata, Surya, Taza, Tara Etc


CHIPS & NAMKEEN
Foreign Companies Brand Uncle, Pepsi (Ruffles, Hostess) Fun Munch
Indian Companies Brand Bikano Namkeen, Haldiram, ,Bikaji, Etc

TOMATO SAUCE& FRUIT JAM
Foreign Companies Brand Nestle, Brook Bond, Kissan, Brown & Palson Etc.
Indian Companies Brand Patanjli, Indiana, Priya, Rasna

BISCUIT &CHOCOLATE
Foreign Companies Brand Cadbury (Bourn vita, 5 Star) Lipton, Horlicks, Nutreen, Enclairs.
Indian Companies BrandCandy Patanjli, Britania, Parle, Bakmens, Crimca, Shagrela, Indiana, Amul, Ravolgum,Priya Gold Etc

DRINKINGWATER
Foreign Companies Brand Acuafina, Kinley, Bally, Pure Life , Evian , Perrier Etc
Indian Companies Brand Yes, Ganga, Himalaya, Catch, Rail Neer, Bislari Etc.


TONIC
Foreign Companies Brand Boost, Polson, Bournvita, Horlics, Complan, Sport, Protinex
Indian Companies BrandBadam Pak, Chawanprash, Amrit Rasayan, (Patanjli) Nutramul(Amul)

GHEE & REFINERY OIL
Foreign Companies Brand Nestle Ghee, Dalda, ITC, Hindustan Unilever ‘s All Products
Indian Companies Brand Param Ghee, Amul Ghee, Cow Ghee, Patanjli.